Free Products for Life
I want to share with you a very simple idea
about how you could have your hair loss products paid for throughout your life,
if you plan it properly.
An Industry Wide Problem
There is one thing that the hair loss
industry and media seriously lack: Real people who have regrown their own hair,
and who have good before and after photographs or video footage of their
regrowth. That is not because these people do not exist, but those that have
reversed their hair loss did not think it through in advance. Most people are
media shy, so there is a lack of people who are prepared to speak to the news
reporters openly about their hair loss. By real people, I mean someone who is
totally independent of the product company and speaks in laymen's terms.
Somehow there is a part of you that knows when you are watching a paid actor
stating that a product works for them, and when a 'real person' who has
actually used the product and reversed their hair loss, is being interviewed.
When a corporation markets a hair loss
product, it does so in a market place that has seen so many ' wonder cures',
everyone is naturally very sceptical. It does not matter what actual marketing
methodology a corporation chooses, a slice is always paid out to the attract
new customers.
The most effective and least expensive way
for a corporation to attract new customers is when the media write about the
success of its customers. You can position yourself to receive a slice of this
marketing budget and in so doing so, earn far more money back from the
corporation than your hair loss product will ever cost you.
The only reason that you or anyone is
reluctant to part with money for a hair loss product, is that you have not
really seen enough convincing evidence that it actually works.
When I have questioned people about this, their approach
has usually been: 'Well I thought that I would give it a try', but they had no
real conviction that it would actually work for them, so they act accordingly.
More importantly, the expectations of many people are totally unrealistic. They
take many years to lose their hair and want it all back within a few months, so
they hop from one product to the next and then the next. What is needed, is a
regular independent update from people who are actually solving their own hair
loss problem, so the rest of us can get an idea of what real regrowth looks
like and how long it actually takes. Think how much more convinced would you
be, if you opened your local newspaper and someone in your own town was growing
their hair back using it. Here is where you come in.
The hair loss industry has changed for ever
and very few people have woken up to this fact yet, nor the fact that a
financial opportunity exists which could bring you enough money to pay for your
hair products for life-just by growing your own hair back. Let me just
restate this, because it is so important that you do not think that I am
referring to you having to sell anything: Once you have found a product that
stops your excessive hair loss and have regrown some of your hair, you can earn
enough money out of it to pay for the product for life!
If you look at James in the introduction of
this website, even though he had only regrown 50% of his hair at the time those
shots were taken, he earned enough in 1 day to pay for his next 15 years of
product. The point was he had prepared (albeit not very professionally) and at
the time, no one else turned up with anything more impressive.
As I have regularly been involved with the media, I have a
good feel for an opportunity that most people are missing out on. Historically
very little could be done about reversing hair loss. However all this has
changed for ever. As clinical evidence now exists that reversing hair loss is
possible, more and more research is being directed into this market and things
will continue to get better. The media and general public have not caught up
with this fact yet, a position that I believe will exist for a couple more
years.
The other problem is that different countries have
different rules on what can and cannot be marketed and what claims can be made.
So put very simply: the world has made a dramatic advance in solving an age old
problem of hair loss, but there are very few people that the media can
interview who do not have a bias towards a given product or corporation.
Therefore, very little independent information can be found anywhere. Here is
how you can get sufficient money to pay for your hair loss products for ever
!!. The people that have already regrown their hair have missed this
opportunity, but if you are currently looking to reverse a hair loss problem
your timing could not have been better.
As you start using a product, go to a photographer and
tell him that you want to have a photograph taken of you in a manner, that six
months or a year later, you wish to come back and have exactly the same angled
shot taken again. Therefore he needs to note everything about the initial shot:
what backdrop was used, what film, what angle the camera was to your head, how
far away the camera was from you, the exposure and so on. When you have a good
before and after shot, you have something that is very valuable not only to the
company that market the product, but the media generally. Its value increases
dramatically if you are prepared to speak openly to the media or go on TV and
radio.
Remember that you need to remain totally independent of
the product company, so strike a commercial deal with them: The easiest one to
strike, is a fee for the use of your shots and a fee for each media appearance.
Make the company purchase a copy of the shots from you and limit their use (in
writing) to named publications. Never part with your negatives as the media
have a habit of losing them. This way you can keep charging a fee for the same
shots over and over. If you do not know how to go about this I can give you
some guidance if you e-mail me. I have done a lot of this type of work and
timing is very important. I will therefore only respond to e-mails from people
who are in a position to post actual before and after shots.
One area that you will also find interesting, is that even
though you have a perfectly good set of photographs, newspapers will want to
take a bunch more of their own. Therefore always strike a deal with them to
give you a few copies free of charge. Media shots have more credibility for
your future work and free product! If you are asked to appear on TV, you should
negotiate a separate fee and travelling costs. Clearly each person values their
own time differently, so you must decide what you want to charge. Remember that
TV is easy if you just state the facts as you see them and do not have anyone
else influence what you say (particularly the product company). This way, there
are no lines to remember or difficult questions that you cannot answer, because
you can just be yourself and state facts as you see them. You do not want to
come across as a salesman for the product company, but the media are usually
comfortable if you are charging a fee for your time.
The media are looking for independents, therefore if you
get 'too close' to the product company, your value to the media will fall. It
is far better to position yourself so that you remain independent to the
product company. I have charged such fees to TV companies for appearing on
their show (in fact they have a budget for it, but most people do not know and
therefore never ask). The shows are also used to paying travelling costs and
sending a chauffeur to collect you, so do not be afraid to ask. My own
experience was that it was such fun to appear on TV the first time, that I was
not commercial at all and lost money doing so. I did not realize that the media
like everyone else have a job that they are doing and have budgets to do this
job well. Do not ask for silly amounts of money but do be commercial. What I
have experienced regularly, is a TV company putting together a documentary and
because it is TV, they want to present a balanced view: For example, here is
someone that is using XYZ drug, this person is using a natural approach, this
person had surgery and so on. Then a week before shooting someone falls sick or
they just get cold feet because its TV. There is a panic because the task for
the TV company is to find someone that has used a given approach by a set
deadline and what would you guess happens to the fees!
The point of being well documented photographically, is
that there is only a limited number of people who are actually prepared in this
manner and can charge a fee for such a production. Think ahead before you grow
any hair, so that your products will end up paying for themselves. If you look
logically at what I am suggesting there is very little downside as a few side,
back and front shots will be relatively inexpensive. You can see that the fees
you charge will soon outweigh the cost of your products and you could make a
profit out of the exercise.
Product Trials
Another route to obtaining free products is to register to
trial new developments as and when they become available. You anonymously use
an unidentified product for a number of months and periodically report back any
hair regrowth. Click here for more details on product
trials.
You can also follow the progress of people who are already
trialing products in our
free
newsletters.
Summary
Hair regrowth can now be proven
scientifically, however the public and media generally are not up to date with
this fact.
Most product sales companies do not have people in
different geographical locations throughout the world who can give good
photographic evidence to the media.
People generally still do not
believe that hair loss can be reversed, so they never invest in quality before
and after shots.
Due to market scepticism, hair loss corporations
spend millions of dollars in advertising and PR to attract new customers. You
can position yourself to be given part of this expenditure.
By being
aware of this, you build strong photographic evidence of your progress and
charge healthy fees to the product company or media for using it.
The
fees you charge can more than exceed the cost of your products.
There
is a limited downside in preparing in this manner.
Timing is excellent
if you are currently looking to regrow your hair.
Alternatively you can
register for free product trials offered by certain companies.
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